DESIGNS THAT DELIVER
Newsletter
Turning ideas into visuals that drive results
Email Marketing |
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Email Marketing
Explore my portfolio of custom email designs, where creativity meets functionality. Each design is crafted to not only capture attention but also drive engagement.
Olive & Frank
The transformation
Revamp and manage weekly newsletters to make them visually engaging and drive traffic to the website and generate more sales.
Brand Alignment: Regular discussions with Chloe to maintain the brand’s fun, inviting aesthetic across all newsletters.
Template Design: Designed a visually appealing, reusable newsletter template that reflects the brand’s unique style.
Ongoing Management: Produce and send weekly newsletters, consistently maintaining high-quality visuals and engaging content.
Optimisation & Strategy: Implement A/B testing, audience segmentation, and CTA placement to maximise engagement and clicks.
A consistent, high-quality weekly newsletter that resonates with subscribers.
Sustained engagement and traffic growth for the website.
Strong, ongoing client relationship through reliable, high-impact email campaigns.
Open Rate - Between 50% - 60%
CTR - 2%
Bounce Rate - 0.372%
Verve
Automated Emails
Design and implement multiple email flows for Verve to engage customers across key points in the purchase journey, including welcome flows, post-purchase flows, abandoned cart, abandoned browse, subscribe post-purchase flows, and jump-back-in flows for multiple products.
Flow Strategy: Collaborated with the team to understand product lines, customer behaviour, and key touch points to plan effective automated email sequences.
Email Design: Created visually engaging, on-brand email templates for each flow, ensuring consistency with Verve's aesthetic and tone.
Developed a comprehensive suite of automated flows that enhance the customer experience at every stage of the journey.
Increased engagement through personalised, targeted messaging.
Delivered reusable templates and strategies supporting ongoing email marketing campaigns across multiple products.
Developed a comprehensive suite of automated email flows, improving the overall customer experience at every stage of the journey.
Increased engagement through personalised, targeted messaging.
Created reusable templates and strategies that streamlined ongoing email marketing campaigns across multiple products.
Calabasas Coffee House
Automated Emails
I was tasked with designing a suite of visually engaging email templates for our coffee shop’s loyalty customers. The objective was to create a refined, high-end lifestyle aesthetic that reflects the brand and resonates with our audience. Deliverables included a cohesive, reusable email template system to support promotions, updates, welcome flows, and other customer lifecycle communications. The goal was to elevate customer engagement through thoughtful design, consistent branding, and a polished email experience.
Flow Strategy: Collaborated with the team to understand brand positioning and brand identity.
Email Design: Designed visually engaging, high-end email templates aligned with the brand’s lifestyle aesthetic, ensuring consistency across promotions, updates, and automated flows.
Refinement & Optimisation: Refined layouts for clarity, hierarchy, and responsiveness, ensuring best practices for email marketing and a seamless experience across devices.
Delivered a cohesive set of high-end email templates that elevated the brand’s customer communications. The new designs provided a consistent, flexible foundation for welcome flows, promotions, and ongoing loyalty messaging, strengthening brand presence and engagement.
