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DESIGNS THAT DELIVER
Newsletter
Turning ideas into visuals that drive results
Email Marketing |
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Email Marketing
Explore my portfolio of custom email designs, where creativity meets functionality. Each design is crafted to not only capture attention but also drive engagement.
Olive & Frank
The transformation
Revamp and manage weekly newsletters to make them visually engaging and drive traffic to the website and generate more sales.
1. Brand Alignment: Regular discussions with Chloe to maintain the brand’s fun, inviting aesthetic across all newsletters.
2. Template Design: Designed a visually appealing, reusable newsletter template that reflects the brand’s unique style.
3. Ongoing Management: Produce and send weekly newsletters, consistently maintaining high-quality visuals and engaging content.
4. Optimisation & Strategy: Implement A/B testing, audience segmentation, and CTA placement to maximise engagement and clicks.
• A consistent, high-quality weekly newsletter that resonates with subscribers.
• Sustained engagement and traffic growth for the website.
• Strong, ongoing client relationship through reliable, high-impact email campaigns.
• Open Rate - Between 50% - 60%
• CTR - 2%
• Bounce Rate - 0.372%
Verve
Automated Emails
Design and implement multiple email flows for Verve to engage customers across key points in the purchase journey, including welcome flows, post-purchase flows, abandoned cart, abandoned browse, subscribe post-purchase flows, and jump-back-in flows for multiple products.
1. Flow Strategy: Collaborated with the team to understand product lines, customer behaviour, and key touch points to plan effective automated email sequences.
2. Email Design: Created visually engaging, on-brand email templates for each flow, ensuring consistency with Verve's aesthetic and tone.
• Developed a comprehensive suite of automated flows that enhance the customer experience at every stage of the journey.
• Increased engagement through personalised, targeted messaging.
• Delivered reusable templates and strategies supporting ongoing email marketing campaigns across multiple products.
• Developed a comprehensive suite of automated email flows, improving the overall customer experience at every stage of the journey.
• Increased engagement through personalised, targeted messaging.
• Created reusable templates and strategies that streamlined ongoing email marketing campaigns across multiple products.
Calabasas Coffee House
Automated Emails
I was tasked with designing a suite of visually engaging email templates for our coffee shop’s loyalty customers. The objective was to create a refined, high-end lifestyle aesthetic that reflects the brand and resonates with our audience. Deliverables included a cohesive, reusable email template system to support promotions, updates, welcome flows, and other customer lifecycle communications. The goal was to elevate customer engagement through thoughtful design, consistent branding, and a polished email experience.
Flow Strategy: Collaborated with the team to understand brand positioning and brand identity.
Email Design: Designed visually engaging, high-end email templates aligned with the brand’s lifestyle aesthetic, ensuring consistency across promotions, updates, and automated flows.
Refinement & Optimisation: Refined layouts for clarity, hierarchy, and responsiveness, ensuring best practices for email marketing and a seamless experience across devices.
Delivered a cohesive set of high-end email templates that elevated the brand’s customer communications. The new designs provided a consistent, flexible foundation for welcome flows, promotions, and ongoing loyalty messaging, strengthening brand presence and engagement.
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